Australian pickup truck enthusiasts have something exciting to look forward to. HSV (Holden Special Vehicles) is preparing to shake up the full-size truck market with the introduction of the all-new Chevrolet Silverado 1500, expected to arrive in the first quarter of 2020.
This move represents HSV’s most direct challenge yet to ASV’s incredibly successful RAM 1500, which has dominated Australia’s growing pickup truck segment. The timing couldn’t be better, as demand for American-style trucks continues to surge across Australia and New Zealand.
What’s Driving HSV’s Big Move
The numbers tell the story of why HSV wants a piece of this action. RAM truck sales have exploded from just 767 vehicles in 2018 to nearly 3,000 in 2019. The RAM 1500’s sub-$80,000 starting price proved to be the sweet spot that Australian buyers were waiting for, leading to 24-hour production schedules by mid-2019.
HSV has been watching this success closely. The company has been producing RAM trucks on a contract basis for ASV since late 2015, giving them front-row seats to witness the market’s appetite for capable, American-style pickups.
The Silverado 1500: What to Expect
Engine and Performance Specifications
The new Silverado 1500 won’t be coming empty-handed. Based on the US market offering, Australian buyers can expect some seriously impressive powertrains. The most likely candidates include:
- A 6.2-litre V8 petrol engine producing 313kW and 624Nm of torque
- A 3.0-litre turbo-diesel Duramax six-cylinder option
- 10-speed automatic transmission across both engine choices
- Towing capacity up to 6,080kg
- Payload capacity reaching 1,020kg
Pricing Strategy
HSV appears to be targeting competitive pricing that will challenge the RAM 1500 directly. Current RAM 1500 pricing sits at $99,950 for the V8 variant and $109,950 for the diesel version. The Silverado 1500 is expected to slot in competitively within this range, while undercutting HSV’s own heavy-duty Silverado 2500HD that starts at $114,990.
Technology and Safety Features
Unlike many current full-size pickups available in Australia, the new Silverado 1500 comes packed with modern safety technology that buyers increasingly expect:
- Automatic emergency braking
- Forward collision warning systems
- Lane keep assist and departure warning
- Adaptive cruise control
- Advanced camera system with up to 15 different views
- Bed View Camera for easier loading
This technology package puts the Silverado 1500 ahead of many competitors in the safety department, potentially appealing to buyers who want both capability and peace of mind.
The Suburban: SUV Alternative Coming Later
Family-Focused Full-Size SUV
HSV isn’t stopping with just the pickup truck. The Chevrolet Suburban, which shares the Silverado’s ladder platform, remains part of the company’s long-term expansion plans. While it won’t arrive next year, this full-size SUV represents an opportunity to capture buyers who need truck-like capability in a family-friendly package.
The Suburban offers the same powerful engine options as the Silverado 1500 but adds independent rear suspension and adaptive air springs for improved ride quality. This combination of capability and comfort could appeal to families who need serious towing capacity but don’t want to sacrifice passenger comfort.
Market Competition and Positioning
The timing of HSV’s entry makes strategic sense. The Australian pickup truck market has proven there’s substantial demand for capable, well-equipped American trucks. RAM’s success has essentially created and validated this market segment, but it has also shown there’s room for competition.
HSV’s advantage lies in their established conversion expertise and existing dealer network. Having produced thousands of RAM trucks and other American vehicles, they understand the local compliance requirements and buyer preferences.
Silverado 1500 vs RAM 1500 Comparison
| Feature | Chevrolet Silverado 1500 | RAM 1500 |
|---|---|---|
| Engine Options | 6.2L V8 / 3.0L Diesel | 5.7L V8 / 3.0L Diesel |
| Power Output | 313kW (V8) | 291kW (V8) |
| Towing Capacity | Up to 6,080kg | Up to 4,500kg |
| Safety Features | Advanced driver assistance | Basic safety package |
| Expected Price | $99,000-$110,000 | $99,950-$109,950 |
| Availability | Q1 2020 | Currently available |
What This Means for Buyers
The arrival of the Silverado 1500 should benefit all pickup truck buyers through increased competition. More choice typically leads to better pricing, improved features, and enhanced customer service as manufacturers compete for market share.
For buyers specifically interested in the Silverado 1500, the key advantages appear to be superior towing capacity, more advanced safety technology, and potentially more engine options compared to current alternatives.
Frequently Asked Questions
When will the Chevrolet Silverado 1500 be available in Australia?
HSV is targeting the first quarter of 2020, with official announcements expected in February 2020.
How much will the Silverado 1500 cost?
While not officially confirmed, pricing is expected to be competitive with the RAM 1500, likely between $99,000-$110,000.
Will the Suburban SUV be available soon?
The Suburban remains part of HSV’s long-term plans but won’t arrive in 2020. It’s expected to follow the Silverado 1500 in subsequent years.
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